Job Description

JOB IDENTIFICATION:

FUNCTIONAL OBJECTIVE OF THE POSITION:

Responsible for execution of the marketing strategy developed at corporate level and to strengthen the brand image through various brand visibility/ promotional initiative across the region assigned & to support the sales team to increase/enhance the secondary sales /Sell-out at regional level.

JOB RESPONSIBILTIES:

Timely Completion of Activities Planned

• Responsible for timely execution of the marketing activities as per the plan in association with corporate office.
• Adherence to the strict timelines and budget.
• Coordination with the corporate office & other stakeholders for effective execution of the activities planned.
• Formulate marketing plan based on various regional festivals.
• Managing Dealer/Partner meet programs.
• Vendor Management related to marketing activities.

ISD Management

• Responsible for recruitment and training of the ISD’S & RSO.
• Monitoring and governance of ISD & RSO Performance at CMI Counters.
• Responsible for sell-out numbers assigned in coordination with the sales team.
• Responsible for CMI connect application compliance by the ISD’S.

Product Display

• Strategic branding initiatives as per the budget assigned to increase the brand visibility and brand coverage.
• Ensuring Brand Visibility (In-shop Branding, Wall Displays, GSBs, Outdoor etc.)
• Responsible for effective execution of branding initiatives at events and exhibitions as per directives received from corporate.
• Ensure product and brand visibility at the counters.

Market Intelligence Report

• Capture competitor’s activities across the region and share the same with corporate team.
• Ensure proper understanding of competitors – Product, features etc. to counter branding initiatives.